Build

Posts dealing with community-building, promotion, and marketing for independent musicians

Emulate

Highlighting musicians and bands who are leading by example, when it comes to utilizing web-technologies to build strong relationships directly with their fans

Focus

Thoughts to help musicians and bands avoid distractions and harmful behaviour, and to keep the focus on what’s really important

Interact

Articles on using interactivity in the online and offline spaces as an important tool for audience engagement

Use

Features describing online services and websites that could be of use to musicians and bands in the modern age

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Articles in Use

Eventbrite
January 13, 2009 – 10:37 pm | No Comment
Eventbrite

Chances are, if you’re in a band, you’ve put on your own shows before. Eventbrite is a great tool for offering online ticketing to your events, and the best part is that it’s free unless you want to charge money for the tickets. They’ve partnered with Paypal for the accounting part, so your fans can pay by credit card or directly from their Paypal accounts. Their fees for paid-tickets are reasonable too. …

Twitter
December 7, 2008 – 11:58 pm | No Comment
Twitter

Are you on Twitter yet?  It’s been around for a few years now, but has existed mainly in the tech world.  Only now is it really breaking into the mainstream and musicians are starting to discover it as well.
So what is it?  Basically, it’s a micro-blogging site, that provides a way to send quick updates to a large group of people.  In the US, these updates can be recieved via SMS (unfortunately Twitter recently cancelled …