Build

Posts dealing with community-building, promotion, and marketing for independent musicians

Emulate

Highlighting musicians and bands who are leading by example, when it comes to utilizing web-technologies to build strong relationships directly with their fans

Focus

Thoughts to help musicians and bands avoid distractions and harmful behaviour, and to keep the focus on what’s really important

Interact

Articles on using interactivity in the online and offline spaces as an important tool for audience engagement

Use

Features describing online services and websites that could be of use to musicians and bands in the modern age

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Articles in Interact

Band Interactivity In “The Real World”
February 11, 2009 – 4:49 pm | No Comment
Band Interactivity In “The Real World”

Interactivity for bands and musicians definitely takes place online a lot.  But what about those times when  you’re not on Myspace, Twitter, updating your website, sending e-newsletters, reading blogs (hopefully this one) or otherwise engaging the online community… what if you’ve taken one giant leap for band-kind, and gotten yourselves out of the basement and onto a stage somewhere?  Interactivity is just as important in the live setting as it is on the computer, more …

Making Friends Not Fans
November 12, 2008 – 4:11 pm | No Comment
Making Friends Not Fans

In days gone by, it was much more difficult for a musician to get to know their fans, and even more difficult for the fans to get to know their musicians. I mean really get to know them. Like the way you know your friends. Sure, fan magazines would tell you little tidbits of info, like birthdays, or favorite colours… little tiny shreds of truth, the slightest little glimpses behind the curtain, …