Build

Posts dealing with community-building, promotion, and marketing for independent musicians

Emulate

Highlighting musicians and bands who are leading by example, when it comes to utilizing web-technologies to build strong relationships directly with their fans

Focus

Thoughts to help musicians and bands avoid distractions and harmful behaviour, and to keep the focus on what’s really important

Interact

Articles on using interactivity in the online and offline spaces as an important tool for audience engagement

Use

Features describing online services and websites that could be of use to musicians and bands in the modern age

Home » Archive by Category

Articles in Headline

UStream.TV App for iPhone
January 31, 2010 – 8:49 pm | No Comment
UStream.TV App for iPhone

On Dec. 9 of last year, the free (ad-supported) live-streaming site UStream.tv released a live video-broadcasting app for iPhone.  I’m sure the data-charges for using it could potentially get really out of hand if you used it over your 3G network, but if you’re within range of a free wifi network there are some really interesting things you could do with this.

broadcast live from backstage before a show, interact with the fans in the audience, …

Kick Ass And Take Names
June 24, 2009 – 7:05 pm | One Comment
Kick Ass And Take Names

Sounds a little violent, and the origins of the phrase quite possibly are… but taken in the context of a band performing live… it’s one hell of a mantra.
Not only does it clearly state that you have to perform exceptionally well – that’s where the kicking ass part comes in – but it indicates a follow up action – the taking of names.  This part should be taken quite literally… make sure that every time …