Music Industry professionals like A&R reps and label staff, booking agents, managers, music directors, music supervisors, publishers and the like, all provide very valuable services that can significantly help an artist in promoting their music and getting it into places that are hard to access: retail shelf-space, movie soundtracks, video games, on the radio, MTV, having versions sung by famous musicians appear on their albums, live performances on opening slots on major tours, etc.  All …

Okay, so on Saturday I said today I would talk about how you can build your community in the offline world, by thinking like a music fan.  I apologize, but something else came to mind and so I decided to save that post for Saturday.
In the meantime, I felt like this was what I wanted to say today.
Be who you are.
It sounds redundant, but it’s not.  These days I see a lot of bands who …

No matter what style of music you make,  please do yourself and everyone who will ever hear you a favour…Think about this for a minute: Determine what your goal is, why you are making music, and how making music will help you achieve said goal.  And be brutally honest with yourself.
If your answer to the above request goes something like this “I wanna be a ROCKSTAR” or “I have to be famous” then put your …

If you are in a band who is serious about getting your music out into the world, and becoming professionals (making your livelihood from your music) as you get more successful, you will slowly develop “your team”… your manager, a booking agent, a publishing company, perhaps a label, a publicist, a radio promoter, your favorite concert promoters in each market, sound-engineers, producers, etc. There will be a great number of people who are not …

Music is art, and art is subjective.  That means people are going to hate your band, even if you are ridiculously successful and millions of people around the world adore you.  And should you be so lucky as to have your music adored by millions worldwide, and you happened upon the last person in the world who still hates your band, and they told you so… you’d probably say to them something like “that’s fine, …

Social media, web technologies, mobile interaction… all of these are amazing tools that a musician now has in their pocket, most of them available for free. There is no excuse for a musician not to be using all these tools to the best of their availability to maximize their fanbase, enhance their fans experiences, turn fans into friends, and turn friends into evangelists. So much can be achieved simply by using these tools, …