Articles in Emulate
Hi everyone. So as I mentioned before, I moderated a panel at SXSW 2010, called “Too Much Information – Is Interacting Killing Rockstar Mystique?”
The goal was to have an open conversation about the strategies and various ways that artists are using social networking tools, and how it affects their fanbase, and their perceptions. Is there such a thing as too much sharing?
The panel ended up being a ton of fun, and I think we had …
Back in February I published an article, “Building Fan-Band Relationships In 420 Characters Per Day” that put forward some tips on how bands could take better advantage of the Twitter platform, and utilize it to more effectively communicate with their fans.
Since then, I have seen a large growth in the number of bands who are using Twitter, and have seen many examples of good practices and some examples of not-so-good practices, some of which I’d …
Whether you like their music or not, dark / goth / pop / punk-rock heroes AFI are leaders in fanbase engagement, interaction, and reward. Back in 2003-2005 they ran an Alternate Reality Game that invited fans to solve puzzles, find clues, and interact with each other. The game was rewarding lucky participants with laminate All-Access passes, meet-and-greets, soundcheck parties and secret concerts long before ARGs like this hit mainstream with Nine Inch Nails’ Year Zero. …
This is a great example of a band doing a lot of things right.
On their Myspace page, the band call themselves a “proud pop band with an arena-rock musical background and a punk-rock pedigree.” Interesting enough. But what’s more interesting, is the amount of interaction this band has opened itself to. A quick peruse of their Myspace page shows these boys have embraced the interactive opportunities like few others have. They have a …
