Articles in Build
There’s a lot of talk these days about community-building, and many look to that as a modern strategy for spreading a band’s music. While I do believe that it is a great strategy, many bands tend to overthink or underthink this strategy – some are too selfish, and for some reason it seems all natural behaviour of interaction and human nature can go out the window when it comes to promoting a band.
To build a …
So you’ve signed up for Twitter. Congratulations! It seems to be all the rage right now in the music industry. Bands and industry people are registering for the site like crazy. So how do you make this Twitter thing work for you? How can you use it to help promote your band?
The key is to make sure that’s not your only goal. What you should be trying to do is become part of a community …
