It’s 2012. Technology has completely revolutionized what it means to be an independent musician. It’s liberating, for those that are capable. It’s terrifying and frustrating for those that aren’t. No longer are there any restrictions from you being able to get your music to a potential worldwide audience. The hard part is to make sure what you’re putting out there is ready for that worldwide audience.
If you’re not as big as Drake, not blowing up like The Weeknd, not selling as much as Adele… it’s not because people don’t know about you, and it’s not because you’re not shouting loud enough.
It’s because people aren’t telling others about you.
So why is that?