Ian Rogers (who I’ve met once, and is a really smart nice guy) recently posted his presentation on creating a digital marketing plan on the TopSpinMedia website. You can link to it here, and I definitely recommend you read every word. If for no other reason, it will inspire you with a ton of different ideas as to how you can better serve and grow your audience as a band in the year 2011.
Don’t misunderstand what he’s saying though, and simply run off to create a ton of different offerings, and throw all his suggestions into action at once. The part about there being a process and a strategic order to things is crucial. Always plan things with timing in mind.
And, as a very important aside… Ian Rogers can safely assume that you already make music that people love. That’s because it’s his job to market what you already make. As a musician, you can’t afford to make that same assumption. It sounds simple, but it’s really not. Make sure your music is incredible because if it isn’t, marketing it to the world is only going to make matters worse for you.