Archives For January 2011

We all know being in a band comes with a hefty dose of competitive feelings towards other bands.  Whether it’s jealousy over who’s getting booked as who’s opener, or who is blowing who off the stage, who’s getting signed, who’s not, etc… bands are very often comparing themselves to other bands.

The problem I find, is most times bands are comparing themselves to their local contemporaries, or their friends bands.  Why is this a problem?  It’s a comparison of accomplishments, and rarely a comparison of skill.

If a band truly wants to constructively compare themselves to others, in efforts to improve their status, I would start comparing yourselves to world class bands.  Get live performance DVDs of the biggest and best bands in the world who are in your genre (and some who aren’t!), and study them.  Strip away things like expensive production, lighting etc and focus on how that band sounds, looks, and performs…Go see those bands live, listen to their songs, try to figure out what is making them a “world class band”… Study their faces, their stage presence, their performances, their techniques.  Hold your band to that high of a standard too.  Don’t settle for anything less.

Work towards being so good you could blow the biggest bands in the world off the stage.  And don’t worry about the other local bands.  Instead, you can just be cool, support them and be proud of them.

KLM Airlines did an interesting social media marketing campaign where they found people who were using Twitter and Foursquare to check in at the gates of their airline’s flights.  A little quick online research of the user’s social networking profiles gave KLM enough info so they could surprise that person with a thoughtful and timely gift while they waited.

The campaign  generated millions of impressions online and a good feeling around their brand.  Sure it could be construed as a little creepy (as the socialtimes.com writer explains here) but I think it’s very interesting.

And there are plenty of ways a musician can apply this same type of social media campaign for their own benefit as well.  In line at concerts (your own, or another band’s concert who’s fans might like your music) is the first that comes to mind, but I’m sure if you put a bit of thought into it you could come up with an interesting way to make it work for you.

The key to generating the good feeling is the surprise of the gift, but then if you keep doing it, and word spreads that people who mention you keep receiving surprise gifts from you, then you’ll get increased mentions and online chatter about you simply by those who are hoping to receive something as well.

Might be something worth giving a try!

Thanks to @withabullet for sending me the link to this story.

All the best to everyone for 2011, and I hope everything you’re working toward comes to fruition this year.  I’m sure many people made New Years resolutions to work on improving one thing or another, and since it happens to be New Years Day, you can get away with it, but how about this… starting now, what if you treat every single day like it’s New Years?  That way any day can be the day you start working harder to accomplish your goals.

You don’t have to wait until a New Year begins to start working on something.  You just have to start.