Build

Posts dealing with community-building, promotion, and marketing for independent musicians

Emulate

Highlighting musicians and bands who are leading by example, when it comes to utilizing web-technologies to build strong relationships directly with their fans

Focus

Thoughts to help musicians and bands avoid distractions and harmful behaviour, and to keep the focus on what’s really important

Interact

Articles on using interactivity in the online and offline spaces as an important tool for audience engagement

Use

Features describing online services and websites that could be of use to musicians and bands in the modern age

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Article Archive for December 2009

Your Input Needed! SXSW 2010 & Communicating With Fans
December 30, 2009 – 1:14 pm | 2 Comments
Your Input Needed! SXSW 2010 & Communicating With Fans

I’m excited to say that my panel topic has been accepted into the upcoming SXSW 2010 program, and I’m honored to have the opportunity to moderate this discussion.  Thanks to everyone who voted for it earlier this year!
In October I gave a talk on Communicating With Fans at the Halifax Pop Explosion Festival and Music Matters Conference.  I’ve received a lot of great feedback from that talk, and it prompted me to turn it into …

You Are Not An Aspiring Musician
December 15, 2009 – 5:04 pm | 2 Comments
You Are Not An Aspiring Musician

I heard a radio commercial the other day, extolling the virtues of the electronics and audio store’s vast selection of headphones. “And for the aspiring musician on your list… we have the… blah blah blah.”
“Aspiring musician”…. that phrase gets tossed around a lot, but what does it mean? It seems to me that it’s something someone calls you if they don’t think you’re very successful at the moment. It’s almost offensive really. …