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Posts dealing with community-building, promotion, and marketing for independent musicians

Emulate

Highlighting musicians and bands who are leading by example, when it comes to utilizing web-technologies to build strong relationships directly with their fans

Focus

Thoughts to help musicians and bands avoid distractions and harmful behaviour, and to keep the focus on what’s really important

Interact

Articles on using interactivity in the online and offline spaces as an important tool for audience engagement

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Features describing online services and websites that could be of use to musicians and bands in the modern age

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Article Archive for October 2009

Your Friends Will Pay
October 1, 2009 – 6:53 pm | No Comment
Your Friends Will Pay

Sadly, this is not some sort of sinister comic-book style supervillain threat… it’s just the truth.  When you’re in a developing band, and you’re trying to get people out to shows, or trying to sell the first few shirts/download cards/CDs/what-have-you, you’ll most likely start by telling your close friends.  When you do, please keep something in mind… your friends will all ask you to get in to the show for free, to be on the …