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Posts dealing with community-building, promotion, and marketing for independent musicians

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Highlighting musicians and bands who are leading by example, when it comes to utilizing web-technologies to build strong relationships directly with their fans

Focus

Thoughts to help musicians and bands avoid distractions and harmful behaviour, and to keep the focus on what’s really important

Interact

Articles on using interactivity in the online and offline spaces as an important tool for audience engagement

Use

Features describing online services and websites that could be of use to musicians and bands in the modern age

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Article Archive for September 2009

What’s The Hook? – Writing Better Blogs/Updates
September 11, 2009 – 5:07 pm | 3 Comments
What’s The Hook? – Writing Better Blogs/Updates

So if you’re in a band and you’ve decided that you need to post more updates on your site than you currently are, or if you want to try and make your updates a little more interesting (and who doesn’t?)… try applying more concept.  More of a “hook.”
Here’s what I mean… say for example, you just want to keep your site updated frequently, so you’ve decided you will write a daily blog for an upcoming …