A friend sent me the link to check out culturejam.com – after poking around on the site for a bit, it seems like they’re doing some interesting work in the twitter-world, with a specific eye toward music marketing. One of the main things they seem to be doing is providing a twitter-app, that will back-end a download function. Most of the examples they provide on the site seem to live on a sub-domain of the artist website. So for example, if you visit http://twitter.moby.com you’ll get to listen to the entire record, then there’s a box near the bottom of the page that allows you to post a tweet-review of the record, (the suggested tweet already has an URL shortened link included) and in exchange for the tweet, you are then given access to a free exclusive download. It’s a great way to tap into your current followers networks and engage them in a transaction… their tweet for your free download.
I don’t know how I feel about the value proposition, and what is the value of a single tweet? It could be very attractive to developing artists, however it also seems like some of the artists they’re working with are fairly established… Moby, Imogen Heap, Travis Barker/DJ AM among them, though there are others who I was not immediately familiar with.
Might be a good idea, and the service seems to be a valuable one, although there’s no mention on culturejam’s website as to how much an artist/label has to pay to use their services. At any rate, it’s worth a look. You can check out other examples of their services, listen to a podcast by the CEO, and sign up for their mailing list, or contact them directly if you’re interested in trying them out.
And if anyone’s worked with them already, post your experience in the comments section.