Build

Posts dealing with community-building, promotion, and marketing for independent musicians

Emulate

Highlighting musicians and bands who are leading by example, when it comes to utilizing web-technologies to build strong relationships directly with their fans

Focus

Thoughts to help musicians and bands avoid distractions and harmful behaviour, and to keep the focus on what’s really important

Interact

Articles on using interactivity in the online and offline spaces as an important tool for audience engagement

Use

Features describing online services and websites that could be of use to musicians and bands in the modern age

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Article Archive for August 2009

Culturejam.com – Twitter Apps For Musicians
August 31, 2009 – 7:06 pm | No Comment
Culturejam.com – Twitter Apps For Musicians

A friend sent me the link to check out culturejam.com – after poking around on the site for a bit, it seems like they’re doing some interesting work in the twitter-world, with a specific eye toward music marketing.  One of the main things they seem to be doing is providing a twitter-app, that will back-end a download function.  Most of the examples they provide on the site seem to live on a sub-domain of the …

Too Much Information! – Is Interacting Killing Rockstar Mystique?
August 30, 2009 – 10:15 am | 2 Comments
Too Much Information! – Is Interacting Killing Rockstar Mystique?

This is the subject of a panel topic I have submitted to SXSW2010.  The focus of the panel would be to have a discussion over the use of interaction and interactive tools, by bands and musicians.  Some musicians say they would rather remain private, and let their music do the speaking to the fans… others are more than happy to open up and communicate directly with fans.  Is one strategy better than the other?  Are …

Something To Learn From CellPhone Carriers
August 18, 2009 – 8:46 pm | 2 Comments
Something To Learn From CellPhone Carriers

Wow, it’s been too long since my last article… will try not to do that again…
Okay, I suppose I shouldn’t speak for all cellphone companies, but in past experience I’ve seen cellphone companies offer fantastic incentives to join their network.  They’re offering huge discounts on the handsets, at times even free, very attractive talk and data plans, etc.  We all know the catch is that they want you to sign a contract with them for …

Managing Social Networks
August 3, 2009 – 6:11 pm | One Comment
Managing Social Networks

Myspace, Twitter, Facebook, LastFM, buzznet, Bebo, Xanga, Hi5, Youtube, Reverbnation, iLike, imeem, orkut, and the list goes on… there is seemingly a TON of different social networks that a band could potentially have a presence on.  The problem is, each one then requires updating and managing… which can become very time consuming.  The other problem is that these social networks seem to pop up all the time, there’s always new ones around the bend, and …