Article Archive for June 2009
Sounds a little violent, and the origins of the phrase quite possibly are… but taken in the context of a band performing live… it’s one hell of a mantra.
Not only does it clearly state that you have to perform exceptionally well – that’s where the kicking ass part comes in – but it indicates a follow up action – the taking of names. This part should be taken quite literally… make sure that every time …
So it’s the kickoff to the North By Northeast music festival here in Toronto, which is Canada’s version of the SXSW fest. NXNE isn’t anywhere near as big as it’s southern brother, but in some ways that’s better… you don’t feel like you miss out on as much. Oh, there’s lots happening, more than enough to fill your evenings with many options of great bands at each timeslot, but not to the point where every …
Lets face it… if you’re a musician, you like the music you make. You know it, you live with it, it swims around in your head all day long. Other people don’t know your music at all. I’m going to assume your goal is to try and change that fact.
The problem is, people (your target fans) are so inundated with things thrust at them, in hopes they’ll buy it, they have their guard up, and …
Don’t freak out… this post isn’t meant to make you more paranoid, it’s meant to try making you see the promotional potential in everything you do. Keep that in mind as you read the next bit, and if you’ve ever read any Seth Godin blogs or books, the themes in this post may be familiar to you, but hey… if you’re in a band and you’re reading Seth Godin, then you’re on the right …
When it comes to interacting with your fans and friends, and sharing information with them online, keep the subject heading of this post in mind.
Social networking is extremely useful for showcasing your personality, or posting “slice-of-life” information that’s designed to give readers/viewers/listeners an inside perspective into what you’re all about… They want to know who you are, and they want to be interested in you, so give them the information that’s going to be interesting …
