Sing It Loud

This is a great example of a band doing a lot of things right.

On their Myspace page, the band call themselves a “proud pop band with an arena-rock musical background and a punk-rock pedigree.” Interesting enough.  But what’s more interesting, is the amount of interaction this band has opened itself to. A quick peruse of their Myspace page shows these boys have embraced the interactive opportunities like few others have.  They have a Fan2Band.com street-team, a Mozes.com “send Sing It Loud a text” widget, a Kyte widget, a Youtube channel, a Buzznet account, a Purevolume page, their music is available for purchase on iTunes, a “meet the band” video plus individual “meet” each member videos, an online merch store, embeddable banners, and they have very obvious listings of ways to contact the various members of the band and their business team. They also have at least two different photo blogs set up, a tour diary and to top it all off, each band member have their own twitter accounts, plus a band Twitter and they actually use all of them regularly, and they use them well.

I haven’t even listened to their music yet, and I’m already impressed.  The best thing about what they’re doing is that lot of it doesn’t cost any money.  But it does require an investment of time.  However, it’s investing time in cultivating a fanbase, helping fans get to know you.  Outside of songwriting and rehearsing, I can’t think of a more important thing for a band to be investing their time in.

There’s just no excuse not to do this.