Article Archive for November 2008
Whether you like their music or not, dark / goth / pop / punk-rock heroes AFI are leaders in fanbase engagement, interaction, and reward. Back in 2003-2005 they ran an Alternate Reality Game that invited fans to solve puzzles, find clues, and interact with each other. The game was rewarding lucky participants with laminate All-Access passes, meet-and-greets, soundcheck parties and secret concerts long before ARGs like this hit mainstream with Nine Inch Nails’ Year Zero. …
Social media, web technologies, mobile interaction… all of these are amazing tools that a musician now has in their pocket, most of them available for free. There is no excuse for a musician not to be using all these tools to the best of their availability to maximize their fanbase, enhance their fans experiences, turn fans into friends, and turn friends into evangelists. So much can be achieved simply by using these tools, …
This is a great example of a band doing a lot of things right.
On their Myspace page, the band call themselves a “proud pop band with an arena-rock musical background and a punk-rock pedigree.” Interesting enough. But what’s more interesting, is the amount of interaction this band has opened itself to. A quick peruse of their Myspace page shows these boys have embraced the interactive opportunities like few others have. They have a …
In days gone by, it was much more difficult for a musician to get to know their fans, and even more difficult for the fans to get to know their musicians. I mean really get to know them. Like the way you know your friends. Sure, fan magazines would tell you little tidbits of info, like birthdays, or favorite colours… little tiny shreds of truth, the slightest little glimpses behind the curtain, …
